Julian Klewes

Color connotations (interesting for design)

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Color connotations (interesting for design)

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Connotations of black :
black color
Evil, self-confidence, power, strength, death, sophisticated, designer, formal, conservative, serious, mysterious, sexy, mourning, rebellion, elegant, night, illegal, wicked, intensity, mature, advanced, fashionable, stylish, chic, and trendy.

Connotations of blue :
blue color
Patriotism, stability, power, trustworthiness, conservative, water, coolness, fun, cold, defeat, trouble, calm, strong, steadfast, light, friendly, confident, safe, corporate, intelligence, unity, sad, depression, old-fashioned, mourning, richness, superiority, truthful, loyal, faithful, noble, scholarly, unexpected, harmony, unity, clean, and technology.

Connotations of brown :
brown color
Warmth, comfort, steady, conservative, earthy, natural, nature, down-to-earth, wholesomeness, simplicity, friendliness, dependability, health, honesty, old, and aged.

Connotations of green:
green color
Nature, environment, money, wealth, family, harmony, health, peace, posterity, soothing, relaxing, springtime, youth, humor, fun, happiness, life, growth, jealousy, envy, novice, restful, calming, balance, stability, summer, organic, recycled, plants, trees, fertility, fresh, good luck, and vigor.

Connotations of grey :
grey color
Stylish, chic, elegant, classy, fresh, innovative, modern, futuristic, technology, spacious, fashionable, soft, airy, high-tech, sleek, neutral, conservative, smart, designer, trendy, light, open, state-of-the-art, impartial, calm, comfortable, peaceful, and relaxed.

Connotations of orange :
orange color
Fall, Thanksgiving, Halloween, nature, earth, warmth, energy, flamboyant, energetic, sun, stimulating, health, sociable, friendly, citrus, balance, enthusiasm, vibrant, fertility, fire, luxury, heat, and activity.

Connotations of a rainbow:
rainbow colors
Diversity, multiculturalism, fantastic, light, happy, friendly, cheerful, fantasy, God, promise, gold, magical, peaceful, pride, energy, power, comfort, fun, joy, enthusiasm, creativity, and perky.

Connotations of red:
red color
Patriotism, conservatism, Christmas, stability, power, trustworthy, warmth, fire, fun, blood, success, sacred, hearth, emotion, courage, love, good fortune, heat, hot, evil, hell, anger, stop, respect, vitality, strength, aggression, intense, high energy, danger, communism, passion, and of course Valentines Day.

Connotations of white :
white color
Cleanliness, purity, life, stability, trustworthy, peace, happiness, cold, marriage, goodness.

Source: google + images (colors) by h4×3d.com


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2

2 years ago
May 1st, 2007 11:34 am

webee

hi jez
interesting post :) reading it it just got me thinking to a analysis of the political conotations of colours:
– red: socialism, communism.
– green: fascism;
– orange: new democratic movements on eastern europe (see Ucraina, Romania, etc)
– rainbow… haha what should this be?!

webee
[is a design blog]

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